This is an archive of the 2019-2020 University Catalog.
To access the most recent version, Please visit

This is an archive of the 2019-2020 University Catalog.
To access the most recent version, please visit


Program: B.A., Cinema and Television Arts

Entertainment Media Management

Program Description

Operational and management aspects of independent, studio and network media, including business structures, personnel, budgets, advertising, sales, research and regulation of the entertainment media industries. A minor also is offered in this option.

Program Requirements

All lower and upper division courses taken toward completion of the CTVA major must be completed with a grade of “C” or better.

1. Lower Division (12 units)

2. Upper Division (33 units)

CTVA 305 History of Broadcasting (3)
CTVA 480 Electronic Media Management (3)

Select one of the following courses (3 units):

CTVA 301 Design of the Media Message (3)
CTVA 400 Media and Society (3)
CTVA 401 Mass Communications Research (3)

Select six of the following courses (18 units):

AMC 386A-Z Survey of the Entertainment Industry (3)
CTVA 315 New Directions in Electronic Media Systems (3)

CTVA 362 Corporate and Instructional Media (3)
CTVA 384 Electronic Media Advertising (3)
CTVA 405 International Broadcasting (3)
CTVA 467 The Management of Post Production for Television and Film (3)
CTVA 475 Audience Analysis (3)
CTVA 481 Network Practices (3)
CTVA 482 Network Program Development (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)

Additional Units (6 units)

Select 6 additional units in CTVA or an allied field, with the approval of an advisor, as prescribed in the official departmental advisement form for Entertainment Media Management, or CTVA 494A/B, or CTVA 494C/D.

3. General Education (48 units)

Undergraduate students must complete 48 units of General Education as described in this Catalog.
6 units are satisfied by the following courses in the major: CTVA 210 satisfies C1 Arts; CTVA 100 satisfies E Lifelong Learning and fulfills the Information Competence requirement.

Total Units in the Major/Option: 45

General Education Units: 42

Additional Units: 33

Total Units Required for the B.A. Degree: 120


Department of Cinema and Television Arts
Chair: Thelma Vickroy
Manzanita Hall (MZ) 195
(818) 677-3192

CTVA Advisor:

Student Learning Outcomes

At the end of the program of study, students will be able to:

  1. Identify and critically analyze the fundamental components and aesthetics of audiovisual storytelling.
  2. Develop and write scripts for fiction and nonfiction audiovisual productions.
  3. Demonstrate knowledge of historical, cultural, critical, theoretical and emergent aspects of media arts.
  4. Develop the skills necessary to produce, research and/or present an entertainment industry or other media project.