Program: Minor in Interactive Marketing
Program Description
The Interactive Marketing minor allows non-marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.
Program Requirements
1. Required Core (9 units)
BUS 104 Introduction to Business (3)*
or BUS 302 The Gateway Experience (3)
2. Required Upper Division Courses (12 units)
MKT 350 Consumer Information in the Digital Age (3)*
MKT 356 Marketing Metrics and Insights (3)
MKT 448 Digital Marketing (3)
MKT 459 Social Media Marketing (3)
*Courses that are also GE.
Total Units in the Minor: 21
Contact
Department of Marketing
Chair: Deborah Heisley, Ph.D.
Bookstein Hall (BB) 3119
(818) 677-2458