Marketing

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

1. Required Courses (12 units)

2. Elective Courses (6 units)

Students must successfully complete 6 additional units from the following electives. At least 3 of these 6 units must have the subject abbreviation “MKT.”

BANA 310 Data Visualization for Business (3)
BANA 430 Text Mining and Analytics for Business (3)**
BLAW 430 Marketing Law (3)
BUS 491CS Small Business Consulting (3)***
ECON 308 Economics for Managers (3)
ECON 309 The Use and Interpretation of Economic Data (3)
ECON 310 Price Theory and Applications (3)*
MKT 346 Marketing Research (3)
MKT 356 Marketing Metrics and Insights (3)
MKT 440 Integrated Marketing Communications (3)
MKT 441 Sales Management (3)
MKT 442/SCM 442 Business to Business Marketing (3)
MKT 443 Retail Management (3)
MKT 445 International Marketing Management (3)
MKT 447/SCM 447 Logistics and Transportation Management (3)
MKT 448 Digital Marketing (3)
SOM 307 Data Analysis and Modeling for Business (3)

*Courses that are also General Education: ECON 160 and ECON 310 each satisfy 3 units of D1 Social Sciences; and BUS 104 satisfies 3 units of E Lifelong Learning.
**BANA 430 has a prerequisite of SOM 307.
***Senior Standing with a 3.0 or higher GPA; others will be considered with recommendation.

Total Units in the Minor: 18