This is an archive of the 2022-2023 University Catalog.
To access the most recent version, please visit

This is an archive of the 2022-2023 University Catalog.
To access the most recent version, please visit


Program: B.S., Business Administration

Business Analytics

Program Description

The confluence of the availability of big data, methodological developments, and explosion in computing power and storage capacity has given rise to the popularity of business analytics in a wide range of industries across public and private sectors. Business analytics encompasses approaches that transform data into information and insights, thereby allowing for informed data-driven decision making. Today’s organizations seek professionals with the business analytics skills to gain and maintain their competitive advantage.

The Bachelor of Science in Business Administration (BSBA) program with an option in Business Analytics focuses on preparing students for careers in a very fast-growing field of business analytics. The program provides them with a strong foundation of business analytics to effectively address the opportunities and challenges opened up by massive amounts of data, methodological developments, and the explosion in computing power and storage capacity. The program also makes sure that students build and develop the ability to apply the knowledge and skills to business problems for data-driven decision making.

Program Requirements

To enter the BSBA program with an option in Business Analytics, students must complete SOM 120 or MATH 140 with a grade of “C” or higher.

Business Majors

A Business major is any student majoring in Accountancy; Information Systems; or Business Administration with an option in either Business Analytics, Business Law, Financial Analysis, Financial Planning, Global Supply Chain Management, Management, Marketing, Real Estate, Risk Management and Insurance, or Systems and Operations Management. The following are impacted majors with additional admission requirements: the B.S. in Accountancy and the B.S. in Business Administration with options in Financial Analysis, Financial Planning, and Risk Management and Insurance. All Business majors share 27 units of common lower division core courses and 19 units of common upper division core courses.

Double Major Requirements

Students seeking a double major in the David Nazarian College of Business and Economics must have at least a 3.0 overall GPA and be able to complete both majors within a maximum of 140 units.

Transfer Course Requirements

Students should be aware that no grade lower than a “C” will be accepted on transfer from another institution to satisfy department or David Nazarian College of Business and Economics requirements.

Residency Requirement

At least 50 percent of the business and economics course credit units and 50 percent of the specialized major credit units required for the Bachelor of Science degrees in Accountancy, Business Administration, or Information Systems and the Bachelor of Arts degree in Economics must be completed in residence at CSUN.

Course Requirements

Check course descriptions for prerequisite courses. Prerequisites must be completed prior to enrolling in the course.

1. Common Lower Division Business Core (27-28 units)

ACCT 220 Introduction to Financial Accounting (3)
ACCT 230 Introduction to Managerial Accounting (3)
BLAW 280 Business Law I (3)
ECON 160 Principles of Microeconomics (3)
ECON 161 Principles of Macroeconomics (3)
ENGL 205 Business Communication in Its Rhetorical Contexts (3)
IS 212 Information Systems for Business Users (3)
MATH 103 Mathematical Methods for Business (3)*
SOM 120 Basic Business Statistics (3)**

*MATH 103 or a higher-level mathematics course (e.g., Calculus: MATH 150A or MATH 255A) must be completed with a grade of “C” or better.
**The 4-unit MATH 140 course also satisfies this requirement. Either of them must be completed with a grade of “C” or better. MATH 140 is cross-listed with MATH 140BUS, MATH 140SCI and MATH 141/L.

2. Common Upper Division Business Core (19 units)

BUS 302 The Gateway Experience (3)
BUS 302L The Gateway Experience Laboratory (1)
BUS 497A or BUS 497B Capstone (3)
FIN 303 Financial Management (3)
MGT 360 Management and Organizational Behavior (3)
MKT 304 Marketing Management (3)
SOM 306 Operations Management (3)

3. Upper Division Required Courses for the Option in Business Analytics (15 units)

BANA 320 Predictive Analytics for Business (3)
BANA 410 Machine Learning for Business (3)
BANA 420 Prescriptive Analytics for Business (3)
IS 312 Systems and Technologies for Managers (3)
SOM 307 Data Analysis and Modeling for Business (3)***

***Students must complete SOM 307 with a grade of “C” or higher.

4. Communication Course (3 units)

Select 3 units from the following:

BLAW 368 Law, Business and Ethics (3)
BLAW 372 Ethical and Legal Aspects of Managing Technology (3)
ENGL 306 Report Writing (3)
PHIL 305 Business Ethics and Public Policy (3)

5. Additional Courses (6 units)

Select 6 additional units from the following (at least 3 units from the BANA courses):

BANA 310 Data Visualization for Business (3)
BANA 430 Text Mining and Analytics for Business (3)
BANA 440 Supply Chain Analytics (3)
IS 441 Database Management Systems (3)
MKT 356 Marketing Metrics and Insights (3)
SOM 485 Decision Support Systems (3)

6. General Education (48 units)

Undergraduate students must complete 48 units of General Education as described in this Catalog, including 3 units of coursework meeting the Ethnic Studies (ES) graduation requirement.

15 units are satisfied by the following courses in the major: MATH 103 satisfies Basic Skills B4 Mathematics/Quantitative Reasoning; FIN 303 satisfies B5 Scientific Inquiry and Quantitative Reasoning; ECON 160 and ECON 161 satisfy D1 Social Sciences; and IS 212 satisfies E Lifelong Learning and fulfills the Information Competence requirement.

Total Units in the Major/Option: 70-71

General Education Units: 33

Additional Units: 16-17

Total Units Required for the B.S. Degree: 120


Department of Systems and Operations Management
Chair: Seung-Kuk Paik
Bookstein Hall (BB) 3121
(818) 677-2470

Student Learning Outcomes

  1. Communication: Students will write professional business reports, deliver strong oral presentations and create effective visual materials.
  2. Critical Thinking/Problem Solving: Students will identify and analyze problems and devise appropriate solutions using qualitative and quantitative techniques.
  3. Ethics: Students will identify ethical dilemmas, analyze them from multiple perspectives, develop solutions and support their decisions.
  4. Global Context and Diversity: Students will recognize and evaluate the role of diversity, inclusion and multiculturalism in the global business environment.
  5. Cross-Disciplinary Knowledge: Students will demonstrate proficiency in the functional areas of business, as well as the ability to synthesize and apply this knowledge across disciplines.