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Marketing

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College of Business and Economics

Overview

Degree Programs

Mission

Our mission is to blend education and research and thus distinguish ourselves in the community we serve as a unique resource to teach and advance the application of marketing knowledge, theory and skills, with which to facilitate linkages between organizations and customers. By effectively educating our diverse student population to high standards of performance, we prepare them to become productive leaders. Our faculty strives to extend the frontiers of knowledge in the marketing discipline by research and application of our research findings to the business community.

The Major

Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45% of Gross National Product (GNP). It involves such matters as the search for new product opportunities, product development and management, distribution, advertising and promotion, sales, sales management and post-sale activities. People employed in advertising (agencies, clients, broadcast and print media), research firms, wholesalers, retailers, logistics and transportation firms of every kind are part of the marketing segment of our economy.

Every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs marketing people to discover, measure and analyze markets; develop and manage products and services; manage storage and distribution; create and manage advertising, promotion and sales; establish coherent pricing policies; and maintain positive customer relations.

The Marketing degree gives our students the opportunity to gain quantitative and qualitative skills in the field. Moreover, there is sufficient flexibility in our program to allow our students to seek additional courses to fit their needs and interests in areas outside of marketing.

Careers

The Marketing Degree prepares our students for careers in a wide variety of fields. These include advertising, international marketing, marketing management, marketing research, retailing and sales management.

Academic Advisement

All Lower Division program advisement is through the College Student Services Center in JH 2113. Upon completion of BUS 302/L, students are encouraged to seek advisement through faculty mentors from the department of their major.

Business Majors

A Business Major is any student majoring in Accountancy; Finance; Information Systems; Management; Marketing; or Business Administration with an option in either Business Law, Global Supply Chain Management, Insurance and Financial Services, Real Estate or Systems and Operations Management. All Business majors share 27 units of common Lower Division core courses and 19 units of common Upper Division core courses.

Double Major Requirements

Students seeking a double major in the College of Business and Economics must have at least a 3.0 overall GPA and be able to complete both majors within a maximum of 140 units.

Special Grade Requirements

Transfer students should be aware that no grade lower than a “C” will be accepted upon transfer from another institution to satisfy College of Business and Economics requirements.

Residency Requirement

At least 50 percent of the business and economics course credit units and 50 percent of the specialized major credit units required for the Bachelor of Science degrees in Accountancy, Business Administration, Finance, Information Systems, Management, Marketing and the Bachelor of Arts degree in Economics must be completed in residence at CSUN.

Staff

JoAnn Fernandez,Cindy Trigg

Adjunct Faculty

Harold H. Kassarjian, J. D. Power