MKT 304. Marketing Management (3)

Prerequisites: For non-business majors (including non-business majors with a Marketing minor): either (1) ECON 160 and a college-level statistics course; or (2) ECON 160 and BUS 104. For business majors, BUS 302 and BUS 302L are co/prerequisites. All Marketing majors must attain a grade of “C” or higher in MKT 304. MKT 304 is an introductory course in marketing management. Topics include researching and evaluating domestic and global marketing environments and customer behavior to identify opportunities and challenges; grouping customers according to meaningful criteria; serving select markets with effective and socially responsible strategies in product management and branding, new product development, pricing, integrated marketing communications, digital marketing, and channels of distribution; and careers in marketing.