Marketing


College of Business and Economics

B.S., Marketing

Requirements for the Bachelor of Science Degree in Marketing
Check course descriptions for prerequisite courses. Prerequisites must be completed prior to enrolling in each course.
1. Common Lower Division Business Core (27 units)
ACCT 220 Introduction to Financial Accounting (3)
ACCT 230 Introduction to Managerial Accounting (3)
BLAW 280 Business Law I (3)
COMP 100 Computers: Their Impact and Use (3)
ECON 160 Principles of Microeconomics (3)
ECON 161 Principles of Macroeconomics (3)
ENGL 205 Business Communication in its Rhetorical Contexts (3)
MATH 103* Mathematical Methods for Business (3)
SOM 120** Basic Business Statistics (3)

*MATH 103 or a higher level mathematics course must be completed with a grade of ā€œCā€ or better.
**The 4-unit MATH 140 course also satisfies this requirement.

2. Common Upper Division Business Core (19 units)
BUS 302 Gateway Experience (3)
BUS 302L Gateway Experience Laboratory (1)
FIN 303 Financial Management (3)
MGT 360 Management and Organizational Behavior (3)
MKT 304 Marketing Management (3)
SOM 306 Operations Management (3)
BUS 497 Capstone (3)
3. Required Courses For Marketing Major (9 units)
MKT 346 Marketing Research (3)
MKT 348 Consumer Behavior (3)
MKT 449 Marketing Management Seminar (3)
4. Elective Courses For Marketing Major (6 units)
Select 6 units from the Marketing Electives below or select 3 units from the Marketing Electives and 3 units from the Cross-discipline Electives listed below.
Marketing Electives
BUS 491 Small Business Consulting (3)
MKT 440 Integrated Marketing Communications (3)
MKT 441 Sales Management (3)
MKT/SCM 442 Business to Business Marketing (3)
MKT 443 Retail Management (3)
MKT 445 International Marketing Management (3)
MKT/SCM 447 Logistics and Transportation Management (3)
MKT 448 Internet Marketing (3)
Cross-discipline Electives
ACCT 470 Strategic Cost and Profit Management (3)
BLAW 430 Marketing Law (3)
BLAW 450 Intellectual Property Law (3)
ECON 309 The Use and Interpretation of Economic
Data (3)
ECON 307 Economics for Marketing Professionals (3)
5. Experiential Requirement (3 units)
Select 3 units from the following courses to fulfill the Experiential requirement for the Marketing Major. Alternatively, students may fulfill this requirement through active participation in approved regional and national competitions supervised by faculty. These competitions include the annual American Advertising Federation Collegiate Competition and the California Collegiate Sales Competition.
BUS 480 Research on the SFV (3)
BUS 491*** Small Business Consulting (3)
MKT 498 Internships and Field Studies (3)

General Education. Of the 48 units of the General Education requirement, 13 units are satisfied by the following courses: MATH 103 satisfies 3 units of the Basic Skills mathematics requirement; ECON 160 and 161 satisfy 6 units of Social Sciences; BLAW 280 satisfies 3 units of Lifelong Learning; and COMP 100 satisfies one additional unit.

Total Units in the Major 64
General Education Units 32-35
Additional Units 21-24
Total Units Required for the Degree 120


The Department of Marketing strongly recommends that its majors select one of the courses from each category below when fulfilling their GE Requirements.
Social, Cultural and Behavioral Science Foundations
PSY 150**** Principles of Human Behavior (3)
SOC 305**** Culture and Personality (3)
SOC 307**** Ethnic Diversity in America (3)
Technological and Natural Environment Foundations
GEOG 101**** The Physical Environment (3)
GEOG 206**** Introduction to Geographic Information Systems (2/1)
GEOG 366**** Geography of Environmental Hazards (3)
GEOL 130**** Physical Geology (3)
GEOL 300**** Environmental Geology (3)
URBS 310**** Growth and Development of Cities (3)
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***Senior Standing with a 3.0 or higher GPA, others will be considered with recommendation.
**** Courses that are also GE.