Course: ART 491. Design Strategy for Effective Branding (3)

Prerequisite: ART 344. This advanced course focuses on literacy, theory, strategy and practice in communicating and developing brand identity and brand strategy. Students will research and integrate graphic design methodology, tools and design-thinking principles in order to communicate a visual representation of a brand identity and build/implement a brand. Key principles of entrepreneurship, communication, design research, user-centered design, social media and digital mediums and platforms will be explored. 6 hours per week.

Spring-2024 - Schedule of Classes

ART 491

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