UNIVERSITY CATALOG: 2020-2021

Course: CTVA 384. Electronic Media Advertising (3)

Prerequisites: Grade of “C” or higher in CTVA 301, CTVA 305 and CTVA 480. Advertising as economic support for broadcast media. Audience, market surveys, network, affiliate rate structures. Impact of Radio-TV advertising on local and national economy.

Fall-2020 - Schedule of Classes

CTVA 384

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