Course: CTVA 489. Strategic Media Management (3)
Prerequisites: Grade of “C” or higher in CTVA 301, CTVA 305, CTVA 480 and two of the following courses: CTVA 384, CTVA 405, CTVA 467, CTVA 481 or CTVA 483. Senior capstone seminar. Integrating functional media business disciplines of management, marketing, economics, content creation and distribution, audience analysis, finance, accounting, and media law. Detailed examination of business strategies of variety of firms operating in the media industry. Executives will be guest speakers and participate in class discussions. Final project includes comprehensive live-case study of prominent media company.