Course: CTVA 684. Entertainment Marketing, Sales, and Pitching (3)
This course explores general marketing concepts as they relate to the entertainment business. Students are introduced to marketing concepts and strategies including positioning, perceptual mapping, branding, market segmentation, and defining a target audience. By the end of this course, students will understand the basics of developing a marketing plan as well as the critical role of social media in marketing strategy. Students will also be given the opportunity to create entertainment marketing presentations and develop pitching skills. (Cross-listed with MKT 684.)