Program: Minor in Electronic Media Management
This 18-unit minor, with an emphasis in Electronic Media Management, provides a focused study of issues encountered in entertainment media management.
Academic advisement is required. Your advisor’s signature will be required prior to registration each semester. Observe all CTVA advisement dates and check with your advisor on a regular basis: take advantage of his or her counsel in all aspects of your educational experience at Cal State Northridge.
Note that many of the courses in the Electronic Media Management minor require prerequisites. Be sure that you qualify for enrollment in each course or obtain permission from the instructor.
Grades in the Minor
You must have a “C” or better in all CTVA courses.
1. Required Courses (9 units)
2. Upper Division Required Elective Courses (9 units)
Select three from the following:
CTVA 351 Anatomy of Film Producing (3)
CTVA 384 Electronic Media Advertising (3)
CTVA 405 International Broadcasting (3)
CTVA 475 Audience Analysis (3)
CTVA 480 Electronic Media Management (3)
CTVA 481 Network Practices (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)
Total Units in the Minor: 18
Chair: Thelma Vickroy
Manzanita Hall (MZ) 195
CTVA Advisor: firstname.lastname@example.org
Student Learning Outcomes
- Demonstrate an advanced knowledge of the jargon of programming, research, sales, operations and program development.
- Demonstrate an understanding regarding the economics and utility of individual electronic media as sources of entertainment and information to consumers, as platforms for advertising to these consumers and the mechanics of media advertising sales.
- Demonstrate comprehensive knowledge of the postproduction process, the steps that take place between production and final delivery. This includes scheduling and budgeting, the processes and procedures involved in a film laboratory, setting up and managing an edit room, and planning and carrying out cost-effective on-lines, color corrections and titling sessions.
- Demonstrate an advanced understanding of the practical means of analyzing audiences for the mass media.
- Demonstrate a comprehensive ability to examine the operations, strategies, structures and financial opportunities of broadcast and cable networks.
- Demonstrate an advanced understanding of current issues and challenges in media law and regulation, including an advanced knowledge of media law terminology and jargon.
- Demonstrate professional-level problem solving within a studio-based facility with the processes, issues and strategies involved in the development of broadcast/cable network programs from inception to completion.