UNIVERSITY CATALOG: 2020-2021

The seminar integrates the fields of marketing and management and draws on previous coursework to give students a basic understanding of business strategy. The course will provide an overview of marketing, management and business strategy theory. Business strategy cases and simulations will be used to help students apply the concepts taught in this course and those in their previous certificate courses.

Fall-2020 - Schedule of Classes

GBUS 593

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