Course: MGT 615. Innovation and Entrepreneurship in the Changing Media Environment (3)
Prerequisite: Graduate standing. Examination of entrepreneurship and entrepreneurial ventures in the media environment. Via class discussions and readings, the evolving media ecosystem is examined and state-of-the-art lean startup methodology tools are considered. Using this background, original new ideas are developed into new media ventures, which then are pitched to industry professionals in the culminating final activity. Other forms of entrepreneurship, such as intrapreneurship, freelancing, consulting and nonprofit business models are also considered.