UNIVERSITY CATALOG: 2024-2025

Course: MKT 304. Principles of Marketing (3)

Prerequisites: For non-business majors (including non-business majors with a marketing minor): either (1) ECON 160 and a college-level statistics course; or (2) ECON 160 and BUS 104. For business majors, BUS 312 and BUS 302L are co/prerequisites. This core course provides an overview of marketing. Topics include researching and evaluating domestic and global marketing environments and customer behavior to identify opportunities and challenges; grouping customers according to meaningful criteria; serving select markets with effective and socially responsible strategies in product management and branding, new product development, pricing, integrated marketing communications, digital marketing, and channels of distribution; and careers in marketing.

Fall-2024 - Schedule of Classes

MKT 304

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