Course: MKT 304. Marketing Management (3)
Prerequisites: Either (1) ECON 160 or ECON 300 and a college-level statistics course; or (2) ECON 160 or ECON 300 and BUS 104. BUS 302/L are co/prerequisites for Business majors. All Marketing majors must attain a grade of “C” or higher in MKT 304. Introduction to marketing management’s role in an organization’s business strategy. Topics include marketing management strategy, implementation and control; customer satisfaction and consumer behavior; product development; pricing strategy; marketing communications and promotion; distribution; international marketing; and marketing environment, laws and ethics. To enhance critical thinking, communication skills and leadership skills, the coursework normally includes such elements as classroom discussion, case analyses, computer simulations and experiential exercises, and written and oral presentations.