UNIVERSITY CATALOG: 2020-2021

Course: MKT 644. Seminar in Consumer Behavior (3)

Prerequisite: MKT 640. Study of recent contributions from the behavioral sciences that provide insight into consumer motivation and consumption behavior. Emphasis is on psychological and sociological models and current research from the literature.

Spring-2021 - Schedule of Classes

MKT 644

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Fall-2020 - Schedule of Classes

MKT 644

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