Our mission is to blend education and research to benefit our students and community. We promote, model and advance the application of marketing knowledge, theory and skills necessary to facilitate exchanges between organizations and customers. Our goal is to effectively educate our diverse student population in traditional and innovative areas of marketing. We prepare our students to become productive leaders by holding them to high standards of performance and professional interactions with our community. Our faculty provide useful research, concepts and entrepreneurial knowledge in the marketing discipline for those who plan to work, teach and study in the field. We value connections with our alumni and attempt to utilize their talents and resources to benefit current students.
All lower division program advisement is through the David Nazarian College of Business and Economics Student Services Center/EOP in BB 2113. Upper division students who are currently enrolled in or have completed BUS 302/L are encouraged to seek advisement through the upper division mentors in the Associate Dean’s Office, BB 3109.
The Marketing degree prepares students for careers in a wide variety of fields. These include digital marketing, integrated marketing communication and advertising, analytics/metrics, international marketing, marketing management, marketing research, product management and branding, retailing, social media marketing and sales management.
The David Nazarian College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only 5 percent of business schools worldwide have achieved AACSB International accreditation.
The Business Honors Program is designed to recognize students who have demonstrated high academic standards and to encourage these students to continue their record of excellence as business and economics majors at CSUN. The program is open to students who are declared majors in Accountancy, Economics, Finance, Information Systems, Management, Marketing, or Business Administration with an option in either Business Law, Global Supply Chain Management, Real Estate, or Systems and Operations Management; who meet all Business Honors Program admissions criteria; and who apply and are selected for admission to the program. The Business Honors Program offers rigorous courses that emphasize communication, critical reasoning, complex problem solving and teamwork skills. Students accepted into the program are offered a variety of benefits; for example, Business Honors-designated courses, smaller class sizes, priority registration, Honors Mentorship opportunities and a Business Honors dedicated student workspace. For more information, call (818) 677-3100 or visit the Business Honors Program website.
Career Education and Professional Development Center
The David Nazarian College of Business and Economics offers students the opportunity to gain real-life work experience by completing an approved internship. Internships are available in a wide variety of organizations and cover all business disciplines. Not only does an internship provide students with an opportunity to obtain experience, but in many cases the internship leads to employment with that organization. For more information, please call (818) 677-4697 or visit the Career Education and Professional Development website.
Department of Marketing
Chair: Deborah Heisley
Bookstein Hall (BB) 3119