Course: MUS 466. Digital Strategies for the Music Industry (3)
Prerequisites: MUS 393B; Upper division standing. The course offers an in depth study of how distribution and promotion of music in the digital realm–such as streaming services and social media platforms–have drastically altered the music industry landscape, including the role it now plays in how record labels and publishers choose recording artists and songwriters to sign, the manner in which they market and promote music, and how fans consume that music. This course will focus on strategies artist and songwriters can utilize to be heard above all the white noise of internet activity, and includes a dive into the world of social media analytics–information regarding demographics, market share, audience size, and other consumer information–that is becoming increasingly more accessible on major services, platforms, and websites.