Course: BANA 607. Introduction to Business Analytics (3)
Prerequisite: Graduate standing. This course introduces the methods and tools which help to systematically extract not only information but also insights from the data in various business functions, such as operations, supply chain, marketing, and finance. The course consists of four distinct parts: (1) foundations of business analytics: decision making, definition and categories of business analytics, big data, (2) descriptive analytics: descriptive statistics, data visualization, statistical inference, (3) predictive analytics: regression, time series analysis, forecasting, data mining, spreadsheet modeling, and (4) prescriptive analytics: linear optimization, integer optimization, simulation, decision analysis.