Prerequisite: Graduate standing. This course discusses the business analytics methods and tools that help to systematically extract not only information but also insights from the international media data. In the first part of the course, students get mastery-level experience working with three main pillars of business analytics including, descriptive analytics, predictive analytics, and prescriptive analytics. In the second part, this class explores what metrics are important for decision making in the media industry. This class will equip students to make critical decisions regarding trade-offs in terms of what is most important to decision makers. Media analytics is the art and science of extracting insights from semi-structured and unstructured media data to enable informed and insightful decision making. The science part involves systematically identifying, extracting, and analyzing media data using sophisticated tools and techniques. The art part interprets and aligns the insights gained with business goals and objectives.

Fall-2024 - Schedule of Classes

BANA 645

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