Course: SOM 468. Managing for Service Excellence (3)
Prerequisites: SOM 306; Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302 and BUS 302L are prerequisites for Business majors. Techniques learned will benefit service managers and entrepreneurs by improving skills in managing efficiency and quality. Students will learn concepts and tools useful for service management. Topics include service assessment, improvement and innovation, yield management, service technologies (including management of Internet businesses), quality and productivity and new service development. The course involves case studies as well as software applications.