Program: B.A., Cinema and Television Arts
Electronic Media Management
Electronic Media Management Option: Operational and management aspects of independent, studio and network electronic media, including business structures, personnel, budgets, advertising, sales, research and regulation of the media industries. A minor also is offered in this Option.
All Lower and Upper Division courses taken toward completion of the CTVA major must be completed with a grade of C or better.
Lower Division (12 units)
CTVA 100 Introduction to Mass Communication Arts (3)
CTVA 210 Television-Film Aesthetics (3)
CTVA 220 Foundations of Media Writing (3)
CTVA 230 Fundamentals of Audio Production (3)
or CTVA 240 Fundamentals of Video Production (3)
or CTVA 250 Fundamentals of Film Production (3)
Upper Division (33 units)
Select one of the following three courses (3 units):
Select six of the following courses (18 units):
CTVA 315 New Directions in Electronic Media Systems (3)
CTVA 362 Corporate and Instructional Media (3)
CTVA 384 Electronic Media Advertising (3)
CTVA 405 International Broadcasting (3)
CTVA 467 The Management of Post-Production for Television and Film (3)
CTVA 475 Audience Analysis (3)
CTVA 481 Network Practices (3)
CTVA 482 Network Program Development (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)
AMC 386A-Z Survey of the Entertainment Industry (3)
Select 6 additional units in CTVA or an allied field, with the approval of an advisor, as prescribed in the official departmental advisement form for Electronic Media Management, or CTVA 494C or CTVA 494F.
CTVA 100 can be counted toward GE Lifelong Learning and the major.
Total Units in the Option: 45
General Education Units: 45 (Does not include CTVA 100, which is required in the major.)
Additional Units: 30
Total Units Required for a B.A. Degree: 120
Chair: Jon Stahl
Manzanita Hall (MZ) 195
CTVA Advisor: firstname.lastname@example.org
Student Learning Outcomes
At the end of a program of study, students will (as reflected by the curriculum in their individual Option) be able to:
- Understand and articulate the history, theories and critical models of cinema and the electronic media;
- Conceptualize, structure and write dramatic and nondramatic scripts for cinema, television and new media;
- Employ pre-production, production and post-production techniques for all electronic and digital media formats in both the studio and the field;
- Conceptualize, produce, direct, edit and distribute cinema projects for both entertainment and informational purposes; and
- Operate and manage business structures, personnel, budgets, advertising, sales, research and regulation of independent, studio and network electronic media.