Operational and management aspects of independent, studio and network electronic media, including business structures, personnel, budgets, advertising, sales, research and regulation of the media industries. A minor also is offered in this option.

All lower and upper division courses taken toward completion of the CTVA major must be completed with a grade of “C” or better.

1. Lower Division (12 units)

2. Upper Division (33 units)

CTVA 305 History of Broadcasting (3)
CTVA 480 Electronic Media Management (3)

Select one of the following courses (3 units):

CTVA 301 Design of the Media Message (3)
CTVA 400 Media and Society (3)
CTVA 401 Mass Communications Research (3)

Select six of the following courses (18 units):

AMC 386A-Z Survey of the Entertainment Industry (3)
CTVA 315 New Directions in Electronic Media Systems (3)
CTVA 362 Corporate and Instructional Media (3)
CTVA 384 Electronic Media Advertising (3)
CTVA 405 International Broadcasting (3)
CTVA 467 The Management of Post-Production for Television and Film (3)
CTVA 475 Audience Analysis (3)
CTVA 481 Network Practices (3)
CTVA 482 Network Program Development (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)

Additional Units (6 units)

Select 6 additional units in CTVA or an allied field, with the approval of an advisor, as prescribed in the official departmental advisement form for Electronic Media Management, or CTVA 494C or CTVA 494F.

3. General Education (48 units)

Undergraduate students must complete 48 units of General Education as described in this Catalog.
CTVA 100 can be counted toward GE Lifelong Learning and the major.

Total Units in the Major/Option: 45

General Education Units: 45

Additional Units: 30

Total Units Required for the B.A. Degree: 120