Program: Minor in Marketing
Program Description
The Marketing minor allows non-Marketing majors to pursue secondary interests in marketing. This minor is not available to Marketing majors.
Program Requirements
1. Required Courses (12 units)
BUS 104 Introduction to Business (3)*
or BUS 312 Data Literacy for Business (3)
ECON 160 Principles of Microeconomics (3)**
2. Elective Courses (6 units)
Students must successfully complete 6 additional units from the following electives.
BLAW 430 Marketing Law (3)
MKT 346 Marketing Research (3)
MKT 356 Marketing Metrics and Insights (3)
MKT 440 Integrated Marketing Communications (3)
MKT 441 Professional Selling (3)
MKT 442/SCM 442 Business-to-Business Communications (3)
MKT 443 Retail Management (3)
MKT 445 International Marketing (3)
MKT 447/SCM 447 Logistics and Transportation Management (3)
MKT 448 Digital Marketing (3)
MKT 452 Pricing Strategy (3)
MKT 453 Marketing Channels Strategy (3)
MKT 459 Social Media Marketing (3)
*BUS 104 meets the Campus Requirement in Lifelong Learning.
**ECON 160 satisfies 3 units of General Education Area 4 Social and Behavioral Sciences.
Total Units in the Minor: 18
Contact
Department of Marketing
Chair: Deborah Heisley
Bookstein Hall (BB) 3119
(818) 677-2458