ART 345. Design for Entertainment Advertising (3)

Prerequisite: ART 344. Preparatory: ART 343. This course concentrates on the theory and practice of advertising design for the entertainment industry. Students are expected to develop a combination of graphic design, illustration, concept development and branding skills for the purposes of promoting motion pictures and television through a wide variety of media (posters, print ads, billboards, web banners, and other branding elements). Utilizing industry standard software, the course also includes historical and contemporary references, as well as theoretical and conceptual approaches. Non-majors may take this course for Credit/No Credit. 6 hours lab.