BANA 320. Predictive Analytics for Business (3)

Prerequisite: SOM 307 (Business Analytics majors must attain a grade of “C” or higher). An introduction to some of the most widely used predictive modeling techniques and relevant core principles. This course covers a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data. Students will learn how to carry out exploratory data analysis to gain insights and prepare data for predictive modeling, one of the essential skills valued in the business.