Fall 2024 - Schedule of Classes
CTVA 475
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Prerequisites: Grade of “C” or higher in CTVA 100, CTVA 210, CTVA 220, and CTVA 240 or CTVA 250 or CTVA 260. Lecture/discussion of mass audiences and the techniques used to study their wants, needs, motives, attitudes, opinions and behavior. Survey of audience measurement techniques.
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