CTVA 489. Strategic Media Management II (3)

Prerequisite: Senior standing. Grade of “C” or higher in CTVA 301 and CTVA 480, and either CTVA 305 or CTVA 310. Senior capstone seminar. Advanced topics focused on the functional media business disciplines of management, marketing, economics, content creation and distribution, audience analysis, finance, and media law. Detailed examination of business strategies employed by firms operating in the media industry. The course will focus heavily on strategic analyses, case studies, and group presentations.