MKT 350. Consumer Information in the Digital Age (3)

Prerequisite: Completion of the lower division writing requirement. This marketing course explores the use of consumer information by firms, governments, and other consumers, emphasizes the social and ethical issues that arise, and examines potential problems and solutions. Topics include: the history and guiding principles for collecting, disseminating, and utilizing consumer information; how new technologies affect collection and use of information by marketers; data ethics, social responsibility, and privacy issues. Available for General Education, Area 4 Social and Behavioral Sciences. (I.C.) (W.I.)