Spring 2021 - Schedule of Classes
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302/L are prerequisites for Business majors. Overview of marketing communications, including advertising and sales promotion. Behavioral, legal, economic and institutional aspects, as well as decision models applied to selected areas of promotion.