MKT 441. Professional Selling (3)

Prerequisites: MKT 304. BUS 312 is a prerequisite for business majors. This course examines the traditional sales process and the modern inbound approach with pipeline management–how to convert leads into customers and guide them through purchasing decisions. It utilizes a leading customer relationship management (CRM) software brand, and students may earn that software certification. Topics include customer and territory management, negotiation, consultation, and presentation skills.