MKT 443. Retail Management (3)

Prerequisites: MKT 304. BUS 312 and BUS 302L are prerequisites for business majors. This course examines retailing from the perspective of the retail owner and manager. Topics include: multichannel and omnichannel distribution strategies; store, non-store, and electronic retailing; retail location, layout, and design; merchandise management (stock and inventory control, pricing, style merchandising); information systems; departmentalization; human resource concerns; and communication/promotion activities.