Spring 2021 - Schedule of Classes
MKT 447
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Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302/L are prerequisites for Business majors. Introduction to the management of firms that market transportation services; the managerial implications of the legal, economic and social environment. (Cross-listed with SCM 447.)
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