MKT 447. Logistics and Transportation Management (3)

Prerequisites: MKT 304 and SOM 306. BUS 312 and BUS 302L are prerequisites for business majors. This course provides an overview of the principles involved in the design, operation and management of transportation and logistics systems. It introduces managerial implications for firms that market transportation goods and services. Topics include components of logistics systems, material handling and warehousing, transportation markets, carrier mode choice, short/long-haul freight transportation models, in-transit versus on-hand inventory, and logistics network design. (Cross-listed with SCM 447.)