MKT 448. Digital Marketing (3)

Prerequisite: MKT 304 (Marketing majors must attain a grade of “C” or higher) or consent of instructor. BUS 302 and BUS 302L are prerequisites for Business majors. Introduces the student to the principles of Internet marketing. Focuses on the use of Internet technologies as they have come to be used for the marketing, selling and distribution of goods and services. The course makes use of lectures, readings, cases, guest speakers and student projects.