MKT 449. Marketing Management Seminar (3)

Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); either MKT 346 or 348; Second semester senior standing; Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302/L are prerequisites for Business majors. Major in business or economics. Advanced case approach to marketing management decisions. Emphasis on developing marketing in response to variations in the competitive economic environment.