UNIVERSITY CATALOG: 2020-2021

Business Administration, B.S. Marketing Option

The Transfer Degree Road Map on this page presumes the completion of lower division General Education, the United States History and Government requirements, and lower division core requirements for this major. See General Education Rules for more information. Lower division major requirements can be found by looking at the 4-Year Degree Road Map for this major. Refer to ASSIST for transfer information and articulation of courses taken at California Community Colleges. Verified Associate Degree for Transfer (ADT) STAR Act students should use the ADT/STAR Act Degree Road Map for their major.

Once transfer coursework is evaluated, applicants and admitted students can use the Degree Progress Report/Planner to learn which requirements need to be completed.

To meet residency requirements, students must complete a minimum of 30 units at CSUN: 24 units must be upper division, 12 units in the major, and 9 units in General Education.

Transfer Year 1: 1st Semester

Course Units
BUS 302/L 3/1
FIN 303 (meets GE B5 Scientific Inquiry and Quantitative Reasoning) 3
MKT 304 3
SOM 306 3
Elective 2
Total 15

Transfer Year 1: 2nd Semester

Course Units
MGT 360 3
MKT 346 3
MKT 348 3
GE Upper Division from Section C or Section F 3
Elective 3
Total 15

Transfer Year 2: 1st Semester

Course Units
BUS 491CS or MKT 498 3
Marketing Electives* 6
Elective 6
Total 15

Transfer Year 2: 2nd Semester

Course Units
BUS 497A or BUS 497B 3
MKT 449 3
GE Upper Division from Section D or Section F 3
Electives 6
Total 15
OVERALL TOTAL UNITS 120

*Select 6 units from the Marketing Electives: BLAW 430, BLAW 450, BUS 491CS, ECON 307, ECON 309. MKT 350, MKT 356, MKT 440, MKT 441, MKT 442/SCM 442, MKT 443, MKT 445, MKT 447/SCM 447, MKT 448, MKT 459