Mission Statement
Our mission is to blend education and research to benefit our students and community. We promote, model, and advance the application of marketing knowledge, theory and skills necessary to facilitate exchanges between organizations and customers. Our goal is to effectively educate our diverse student population in traditional and innovative areas of marketing. We prepare our students to become productive leaders by holding them to high standards of performance and professional interactions with our community. Our faculty provide useful research, concepts and entrepreneurial knowledge in the marketing discipline for those who plan to work, teach and study in the field. We value connections with our alumni and attempt to utilize their talents and resources to benefit current students.
Academic Advisement
All Lower Division program advisement is through the College Student Services Center in JH 2113. Upper Division students who are currently enrolled in or have completed BUS 302/L are encouraged to seek advisement through Upper Division mentors from the department of their major.
Careers
The Marketing Degree prepares our students for careers in a wide variety of fields. These include digital marketing, advertising, analytics/metrics, international marketing, marketing management, marketing research, retailing, social media marketing and sales management.
Accreditation
The David Nazarian College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only 5% of business schools worldwide have achieved AACSB International accreditation.
Honors
The Business Honors Program is designed to recognize students who have demonstrated high academic standards and to encourage these students to continue their record of excellence as business majors at CSUN. The program is open to students who are declared majors in Accountancy; Economics; Finance; Information Systems; Management; Marketing; or Business Administration with an option in either Business Law, Global Supply Chain Management, Insurance and Financial Services, Real Estate or Systems and Operations Management; meet all Honors Program admissions criteria; and are selected by the Business Honors Program Admissions Committee. The Business Honors Program offers rigorous courses that emphasize communication, critical reasoning, complex problem solving and teamwork skills. Students accepted into the program are offered a variety of benefits, including Honors-designated courses, small class size, priority enrollment, the Business Honors Mentorship Program, the Seminar Series and Business Honors special events. For more information, call (818) 677-3100 or visit www.csun.edu/bhp.
Clubs and Societies
- American Marketing Association
Career Education and Professional Development Center
The David Nazarian College of Business and Economics offers students the opportunity to gain real-life work experience by completing an approved internship. Internship opportunities are available in a wide variety of organizations and cover all business disciplines. Not only does an internship provide students with an opportunity to obtain experience, but in many cases the internship leads to an employment opportunity with that organization. For more information, please call (818) 677-4697 or visit the Career Education and Professional Development website.
Contact
Chair: Mary T. Curren
Juniper Hall (JH) 3119
(818) 677-2458
www.csun.edu/marketing