The Interactive Marketing Minor allows non-marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to marketing majors.

1. Required Core (9 Units)

ECON 160 Principles of Microeconomics (3)*
or ECON 300 Economic Principles and Problems (3)*
MKT 100 Conceptual Foundations of American Enterprise (3)*
MKT 304 Marketing Management (3)

2. Required Upper Division Courses (12 Units)

MKT 350 Consumer Information in the Digital Age (3)*
MKT 356 Marketing Metrics and Insights (3)
MKT 448 Internet Marketing (3)
MKT 459 Social Media Marketing (3)

*Courses that are also GE.

Total Units Required for the Minor: 21