Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45 percent of Gross National Product (GNP). It involves such matters as the search for new product opportunities, product development and management, distribution, advertising and promotion, sales, sales management and post-sale activities. People employed in …

The Interactive Marketing minor allows non-marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.