Program: Minor in Entertainment Media Management
This 18-unit minor, with an emphasis in Entertainment Media Management, provides a focused study of issues encountered in entertainment media management.
Academic advisement is required. The advisor’s signature will be required prior to registration each semester. Students must observe all CTVA advisement dates and check with an advisor on a regular basis.
Note that many of the courses in the Entertainment Media Management minor require prerequisites. Students must be sure that they qualify for enrollment in each course or obtain permission from the instructor.
Grades in the Minor
Students must have a “C” or better in all CTVA courses.
1. Required Courses (9 units)
2. Upper Division Required Elective Courses (9 units)
Select three from the following:
CTVA 351 Anatomy of Film Producing (3)
CTVA 384 Electronic Media Advertising (3)
CTVA 405 International Broadcasting (3)
CTVA 475 Audience Analysis (3)
CTVA 480 Electronic Media Management (3)
CTVA 481 Network Practices (3)
CTVA 487 Social Controls and Regulation of Electronic Media (3)
Total Units in the Minor: 18
Student Learning Outcomes
Students will demonstrate:
- An advanced knowledge of the jargon of programming, research, sales, operations and program development.
- An understanding regarding the economics and utility of individual electronic media as sources of entertainment and information to consumers, as platforms for advertising to these consumers and the mechanics of media advertising sales.
- A comprehensive knowledge of the postproduction process, the steps that take place between production and final delivery. This includes scheduling and budgeting, the processes and procedures involved in a film laboratory, setting up and managing an edit room, and planning and carrying out cost-effective on-lines, color corrections and titling sessions.
- An advanced understanding of the practical means of analyzing audiences for the mass media.
- A comprehensive ability to examine the operations, strategies, structures and financial opportunities of broadcast and cable networks.
- An advanced understanding of current issues and challenges in media law and regulation, including an advanced knowledge of media law terminology and jargon.
- Professional-level problem solving within a studio-based facility with the processes, issues and strategies involved in the development of broadcast/cable network programs from inception to completion.