Program: B.S., Fashion Design and Merchandising
Fashion Merchandising Option
The Fashion Design and Merchandising program offers an analytical study of concepts and their application related to the design, production and merchandising of textiles and apparel. Basic knowledge from the physical and social sciences, technology, aesthetics and business is applied to the principles of the design, production, manufacturing and merchandising of textiles, apparel and accessories. Graduates enter a wide spectrum of careers in such positions as fashion designer, fashion buyer, fashion merchandiser, fashion stylist, product developer, quality assurance coordinator/manager, technical fashion designer, production manager, textile designer, material developer, showroom manager, retail manager/owner, fashion journalist, sales representative/executive, museum curator, creative director, inventory planner and costume designer.
The Fashion Merchandising Option offers fundamental knowledge of merchandising, marketing, retailing and promotion for textile, apparel, and other fashion-related products. Students will learn merchandising principles and techniques and practice them.
1. Required Core Courses (27 units)
FCS 160 Introductory Textiles (3)
FCS 171 Creative Expression in Fashion (3)
FCS 253 Introduction to Fashion (3)
FCS 256 Global Production in Fashion (3)
FCS 271/L Styling and Personal Appearance and Lab (2/1)
FCS 357 Apparel and Human Behavior (3)
FCS 380 Family and Consumer Sciences Foundations and Research (3)
FCS 460/L Textiles: Testing and Evaluation and Lab (2/1)
FCS 494 Academic Internship (2)
FCS 494I Academic Internship Evaluation (1)
2. Fashion Merchandising Option Courses (24 units)
BUS 104 Introduction to Business (3)
FCS 257 Fashion Merchandising Basics and Principles (3)
FCS 350 Fashion Marketing (3)
FCS 356/L Analysis and Evaluation of Apparel Quality and Lab (2/1)
FCS 451 Branding in Fashion (3)
FCS 453/L Fashion Promotion and Visual Merchandising and Lab (2/1)
FCS 457 Fashion Retail Buying and Merchandising (3)
Elective (3 units)
Select 3 units from the following:
FCS 250/L Apparel Construction II and Lab (2/1)
FCS 260 Textiles: Daily Use (3)
FCS 277/L Fashion CAD and Lab (2/1)
FCS 324 Consumer Rights, Issues, and Problems (3)
FCS 352 History of Textiles and Apparel (3)
FCS 354 Functional Fashion (3)
FCS 360/L Textiles and Lab (2/1)
FCS 361 Textiles: Function and Innovation (3)
FCS 371/L Apparel Design: Flat Pattern and Lab (2/1)
FCS 377 Fashion Show Production (3)
FCS 461 Textiles: Dyeing and Printing (3)
FCS 463 Textiles: Product Development (3)
FCS 471/L Apparel Design: Draping and Lab (2/1)
FCS 472/L Apparel Design: Computer Aided Design and Lab (2/1)
FCS 475/L Fashion Development and Lab (2/1)
FCS 476 Studio Problems in Apparel Design (3)
MKT 440 Integrated Marketing Communications (3)
3. General Education (48 units)
If taken, FCS 324 satisfies B5 Scientific Inquiry and Quantitative Reasoning.
Total Units in the Major/Option: 51
General Education Units: 39
Additional Units: 30
Total Units Required for the B.S. Degree: 120
Department of Family and Consumer Sciences
Chair: Yi Cai
Sequoia Hall (SQ) 141
Program Learning Outcomes
Students receiving a Bachelor of Science in Fashion Design and Merchandising will be able to:
- Demonstrate theoretical, scientific, and practical knowledge of the study of fashion design and merchandising.
- Demonstrate ability in perceiving, interpreting, applying and evaluating the knowledge in the study of fashion design and merchandising to solve real-world problems.
- Demonstrate critical thinking skills in theoretical and scientific knowledge from the study of fashion design and merchandising to current and future issues of health and well-being for individuals, families and global communities in diverse sociocultural backgrounds.
- Demonstrate effective communication skills to disseminate knowledge in the study of fashion design and merchandising in aligning with professional and ethical standards.