Program: Minor in Public Relations
Program Description
The Public Relations minor focuses on how to apply learning to “real world” situations, involving corporations, government agencies, nonprofit organizations and the entertainment industry. Students learn about crisis and strategic communications, audience analysis and social and emerging media as they prepare to create public relations strategies and plans for their industry of focus. Not available to Journalism majors.
Program Requirements
1. Lower Division Requirements (9 units)
JOUR 110/L News Reporting I and Lab (2/1)
JOUR 225 Multimedia Storytelling (3)
JOUR 255 Introduction to Public Relations (3)
2. Upper Division Requirements (6 units)
JOUR 341 Writing for Public Relations (3)
JOUR 365 News Literacy (3)
3. Electives (6 units)
Select 6 units from the following:
JOUR 362 Public Relations Campaigns (3)
JOUR 440 Public Relations Management (3)
JOUR 495A-Z Selected Topics in Journalism (3)
Total Units in the Minor: 21
Contact
Department of Journalism
Chair: Stephanie Bluestein
Manzanita Hall (MZ) 210A
(818) 677-3135
Facebook
Twitter
LinkedIn
Instagram
Monday Memo
Program Learning Outcomes
Students receiving a minor in Public Relations will be able to:
- Write for a diverse audience, using proper grammar and punctuation, word usage and spelling, sentence and storytelling structures across multiple formats.
- Think critically, creatively and independently.
- Demonstrate an understanding of professional ethical principles and work ethically to connect with diverse communities.
- Apply tools and technologies appropriate for the public relations profession to communicate for and with diverse audiences.