Program: Minor in Public Relations

Program Description

The Public Relations minor focuses on how to apply learning to “real world” situations, involving corporations, government agencies, nonprofit organizations and the entertainment industry. Students learn about crisis and strategic communications, audience analysis and social and emerging media as they prepare to create public relations strategies and plans for their industry of focus. Not available to Journalism majors.


Department of Journalism
Chair: Stephanie Bluestein
Manzanita Hall (MZ) 210A
(818) 677-3135
Monday Memo

Program Learning Outcomes

Students receiving a minor in Public Relations will be able to:

  1. Write for a diverse audience, using proper grammar and punctuation, word usage and spelling, sentence and storytelling structures across multiple formats.
  2. Think critically, creatively and independently.
  3. Demonstrate an understanding of professional ethical principles and work ethically to connect with diverse communities.
  4. Apply tools and technologies appropriate for the public relations profession to communicate for and with diverse audiences.