Course: MKT 346. Marketing Research (3)
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); a college-level statistics course; or consent of instructor. BUS 302/L are prerequisites for Business majors. Use of scientific methods in the formulation and solution of marketing management problems. Emphasis is on the use of marketing research as an adjunct to marketing strategy and policy formulation and on extensive application of statistical techniques and decision-theory concepts to primary and secondary data collection and interpretation.