Course: MKT 346. Marketing Research (3)
Prerequisites: MKT 304 and a college-level statistics course. BUS 312 and BUS 302L are prerequisites for business majors. This core marketing course introduces concepts and skills for conducting qualitative and quantitative marketing research. Topics include problem definition and developing research questions, secondary research, primary research design (exploratory, descriptive, and causal), data collection methods, sampling, questionnaire design, data analysis, and translating research findings into actionable business insights.