Course: MKT 356. Marketing Metrics and Insights (3)
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); or consent of instructor; BUS 302 and BUS 302L are prerequisites for Business majors. This course covers analytics using practical applications and focuses on developing actionable insights. It provides a broad overview of key analytic strategies, concepts, issues, challenges and tools to interpret, review and critique current marketing strategies employed. Metrics and key performance indicators are analyzed to determine the best ways to enhance effectiveness of blogs, marketing campaigns, SEO, SEM, emails, and emerging social, mobile and video data using quantitative and qualitative competitive tools.