UNIVERSITY CATALOG: 2017-2018

Course: MKT 442. Business to Business Marketing (3)

Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher) or consent of instructor; Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302/L are prerequisites for Business majors. Analysis of the marketing structure for industrial products, including raw materials, installations, operating supplies, accessory equipment and fabricating materials. Buying motives and buying habits for industrial goods, major trade channels, research, pricing, advertising and legal aspects. The purchasing function. Buying by governmental agencies. Governmental regulation. (Cross-listed with SCM 442.)

Spring-2018 - Schedule of Classes

MKT 442

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Fall-2017 - Schedule of Classes

MKT 442

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