Course: MKT 447. Logistics and Transportation Management (3)
Prerequisites: MKT 304 (Marketing majors must attain a grade of “C” or higher); Upper Division Writing Proficiency Exam (UDWPE) score of 8 or higher. BUS 302 and BUS 302L are prerequisites for Business majors. Introduction to the management of firms that market transportation services; the managerial implications of the legal, economic and social environment. (Cross-listed with SCM 447.)