Course: MKT 448. Digital Marketing (3)

Prerequisites: MKT 304. BUS 312 and BUS 302L are prerequisites for business majors. This course explores the principles and practice of digital marketing and focuses on internet technologies to promote, sell, and distribute goods and services. Topics include website design principles, web analytics, on-site and off-site search engine optimization, paid search ads, display ads, email marketing, social media marketing, mobile marketing, online reputation management, and utilizing knowledge of the appropriate digital tactics to design marketing campaigns.

Fall-2024 - Schedule of Classes

MKT 448

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