Course: MKT 452. Pricing Strategy (3)
Prerequisites: MKT 304. BUS 312 is a prerequisite for business majors. Price is a critical component of the marketing mix. This course analyzes forces that impact the success of pricing strategies. Topics include basic pricing theory; pricing strategies for different markets and companies; key concepts related to costs, profits, consumer behavior, and markets; pricing methods and market segmentation; price level and competition; and ethical and legal considerations.