UNIVERSITY CATALOG: 2025-2026

Course: MKT 452. Pricing Strategy (3)

Prerequisites: MKT 304. BUS 312 is a prerequisite for business majors. Price is a critical component of the marketing mix. This course analyzes forces that impact the success of pricing strategies. Topics include basic pricing theory; pricing strategies for different markets and companies; key concepts related to costs, profits, consumer behavior, and markets; pricing methods and market segmentation; price level and competition; and ethical and legal considerations.

Fall-2025 - Schedule of Classes

MKT 452

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