Course: MKT 453. Marketing Channels Strategy (3)
Prerequisites: MKT 304. BUS 312 is a prerequisite for business majors. The channel is a key component of the marketing mix. This course covers channel concepts and focuses on designing and managing distribution channels for products and services as part of an integrated marketing mix that delivers strategic value. Topics include intermediaries, channel environment, customer relationship management, channel conflicts and power, logistics and transportation, retailing and omnichannel marketing.